PARTNER BRAND KIT
Co-market 12Port with confidence.
Logos, colors, taglines, boilerplate descriptions, and link templates: everything you need to introduce 12Port to your audience and track how they engage. Partners are welcome to use any asset on this page in customer-facing materials.
Web kit. One download
Everything your web developer needs, in one zip.
SVG + PNG logos, a brand-tokens CSS file (CSS variables for every color), boilerplate copy as plain text, ready-to-paste HTML embed snippets, tracked-link templates, and a one-page brand guidelines README. Hand it to your dev team and they will not need to ask another question.
~120 KB · SVG, PNG, CSS, MD · updated 2026-04-29
In this kit
Dark, light, shield
Palette + hex codes
Poppins + JetBrains Mono
Headline + supporting
Short + long copy
Tracked URLs to share
1. Logos
Three primary marks. Use the one that fits the surface.
Always preserve clear space equal to the height of the “1” in “12” on every side. Do not recolor, stretch, rotate, add effects, or place on busy backgrounds. SVG is preferred for digital; request a PDF or EPS from the channel team for print.
Primary, dark
Use on white or light backgrounds. Default for emails, decks, web headers, and most print.
Reverse, light
Use on dark or photo backgrounds. Always confirm contrast with the underlying surface before locking down.
Shield mark
For favicons, app icons, social avatars, and any space where the wordmark would be unreadable.
2. Colors
Eleven tokens. WCAG 2.2 AA on every required pair.
The full palette is shipped as CSS variables in brand-tokens.css inside the web kit. Use the slug names (not the hex values) in your stylesheets, so future palette tweaks propagate without find-and-replace.
Ink
#1A2A35
Teal
#287A77
Teal Light
#48A9A6
Teal Tint
#F0F9F9
Dark Surface
#0F1A22
Gray
#475569
Muted
#50607A
Background
#F7F8FA
3. Typography
Poppins for everything human. JetBrains Mono for everything machine.
Poppins is the brand voice for headings, body, UI, and decks. JetBrains Mono is reserved for code, command examples, hex values, version strings, and anything technical that benefits from a monospaced grid. Both are open-source and ship inside the web kit as woff2 files.
Display · Poppins 700
Aa Bb Cc 12 34
Used at 700 weight for H1 (clamp 36–48px), 700 for H2 (clamp 28–36px), and 400–600 for body and UI. License: SIL Open Font License 1.1.
Mono · JetBrains Mono 400/700
Aa Bb Cc 12 34
Used inline for code, hex tokens, command samples, and protocol names (SSH, RDP, MCP). Avoid using it for body copy. The monospaced grid hurts readability over more than ~20 words.
4. Taglines
One primary tagline. A short alt. A few approved supporting lines.
Use the primary tagline whenever you have room for it. The short alt is for cards, banners, and ads. Avoid retired language. We no longer use “next-gen”, “modernized”, “leading”, or “for 2026” anywhere in 12Port copy.
Primary tagline
Agentless Privileged Access Management for every privileged identity.
Short alt · ads + cards
Privileged access without disclosing credentials.
For MSPs
PAM your MSP can stand up the same day. Multi-tenant, agentless, billed per named user.
For AI / MCP audiences
An MCP server for AI agents that need privileged access, with the same approval and recording every human gets.
5. Boilerplate
Pre-approved company descriptions. Copy and paste.
All three lengths are factual and review-cleared. Drop them straight into press releases, partner pages, RFP responses, and event listings without further approval. Use the version that fits the slot. Do not stitch them together.
One-liner · ~20 words
12Port is an agentless Privileged Access Management platform that brokers SSH, RDP, PowerShell, and HTTP(s) sessions through a secured vault. Credentials are never disclosed.
Short · ~50 words
12Port is an agentless Privileged Access Management platform for human operators, machine identities, and AI agents. It brokers SSH, RDP, PowerShell, VNC, Telnet, and HTTP(s) sessions through a secured vault, injects credentials just-in-time, records every session, and runs on-prem, in the cloud, or in isolated networks, with multi-tenant isolation built in for MSPs.
Long · ~150 words
12Port is a unified Privileged Access Management platform built for the way privileged access actually runs today: a mix of human operators, machine identities, vendors, and AI agents working across on-prem systems, cloud accounts, Kubernetes clusters, and isolated networks. The platform is agentless (nothing on the endpoint, nothing on the target) and brokers SSH, RDP, PowerShell, VNC, Telnet, and HTTP(s) sessions through a server-side broker.
Credentials live in a secured vault and are injected just-in-time so they never reach the user. Every session is video-recorded with a transcript and event log, and an MCP server lets AI agents request privileged actions through the same approval and audit trail that human operators use. 12Port is multi-tenant by design, which is why it is the PAM of choice for MSPs and multi-business-unit enterprises that need a single control plane with isolated tenants, audit, and reporting.
6. Links + UTM
Track every click. Get credit for every lead.
Append your partner-specific UTM parameters to any 12Port URL. We use the standard utm_source / utm_medium / utm_campaign trio. HubSpot persists those values through to closed-won, so deal credit lands automatically against your source.
UTM template
https://www.12port.com/{PAGE}?utm_source={your-company-name}&utm_medium={channel}&utm_campaign={campaign}
Recommended values
- utm_source : your company name in lowercase, no spaces. Example:
acmecyber,ironorbit. - utm_medium : the channel the link sits in:
email,partner-site,linkedin,webinar,event,referral. - utm_campaign : the program name:
q2-co-marketing,rsa-2026,msp-launch. Keep it stable across an entire campaign so reporting rolls up. - utm_content (optional) : which creative or asset, e.g.
banner-300x250,email-cta-1. Useful for A/B tests.
High-value destinations
These are the pages that consistently produce qualified pipeline. The web kit ships a CSV of every page on this list pre-formatted for direct import into your link shortener or marketing platform.
- /free-trial/ : primary lead magnet. Use for performance media and email.
- HubSpot demo booker : direct path to a calendar slot.
- /platform/ : full platform overview. Best for educational content.
- /msp/ : MSP positioning. Use for partner-program co-marketing.
- /ai/ : AI and MCP server. Use for AI-agent and GenAI security audiences.
- /compare/ : side-by-side vs. CyberArk, BeyondTrust, and Delinea. Best for displacement plays.
- /pricing/ : quote-driven pricing page. Use for late-funnel content.
- docs.12port.com : technical documentation. Best for developer and engineering audiences.
Brand usage
A short list of do’s and don’ts.
Do
- Write “12Port” as one word, capital P, no space.
- Use the dark logo on light backgrounds and the light logo on dark backgrounds.
- Quote any boilerplate description verbatim.
- Append UTM parameters on every link you send.
- Use the contact form for anything ambiguous. We will turn it around the same day.
Don’t
- Write “12 Port”, “12port”, or “TwelvePort”.
- Recolor, stretch, rotate, drop-shadow, or outline the logo.